Apply for an Iconic Impact™ Studio invite to the
TV Documentary Series
Iconic Impact™ is documenting the real stories behind women building and scaling businesses.
Not the highlight reel.
Not the polished version.
The truth of leadership as it is actually lived.
Each live production brings together a small group of women who have built meaningful businesses and are willing to speak honestly about the journey; the decisions, doubts, turning points, and identity shifts that shaped their leadership.
These conversations are filmed live, in front of an audience, and released as part of the ongoing Iconic Impact™ documentary series.
If you have built something real and feel called to contribute your story, we invite you to explore becoming a guest contributor.
Why Iconic Impact™ Exists
For generations, women have been encouraged to build security, stability, and safe livelihoods.
There is nothing wrong with that.
But it has also meant that many women quietly build far smaller than their capability, their ideas, and their ambition might allow.
Today, more women are starting businesses than ever before.
Yet comparatively few scale those businesses to the level that men do.
Not because women lack intelligence, vision, or determination - but because the visible models of leadership and growth they see rarely reflect the full reality of the journey.
The doubts.
The reinventions.
The difficult seasons where confidence arrives after the decision has already been made.
Iconic Impact™ exists to help change that narrative.
By documenting real, raw, honest conversations with women who are building and scaling businesses, the series makes visible what leadership and growth actually look like.
The aim is simple:
To help make building businesses at scale - not just starting them - feel normal, possible, and accessible for more women.
When the real journey becomes visible, more women recognise themselves within it.
And when that happens, the ceiling of what feels possible begins to expand.
Iconic Impact™ was created to document the truth behind women building and leading businesses.
The conversations explore what actually happens as women move from building something successful to holding greater leadership, responsibility, and influence.
By making these stories visible, the series helps more women recognise that growth is not a straight line and that the challenges of scaling are not a personal failure, but part of the journey.
The Conversations We Are Capturing
Each episode explores the moments that shaped a woman’s leadership journey.
Conversations often include:
• the point where the business outgrew its original structure
• the decisions made before confidence fully arrived
• the identity shifts required to lead at a higher level
• the systems and standards that allowed growth to stabilise
• the periods of doubt, recalibration, and reinvention behind visible success
These are not rehearsed interviews.
They are thoughtful conversations about leadership, lived experience, and the realities of building something that lasts.
The Guest Contributor Invitation
Each Iconic Impact™ production features a small number of guest contributors whose leadership journeys form the heart of the documentary conversation.
We typically invite women who:
• have built a credible business (often around and beyond six & seven figures)
• are operating at leadership and decision-making level
• have navigated meaningful turning points in their journey
• resonate with the mission of helping more women scale sustainable businesses
• are willing to speak honestly rather than perform success
Alignment with the mission matters far more than perfection.
We are looking for women whose stories add depth, perspective, and truth to the conversation.
What we ask of our guest contributors
Iconic Impact™ is a collaborative platform.
Contributors are invited not simply to appear on camera, but to participate in the wider experience of the day.
Guest contributors are typically asked to:
• join a short pre-interview call with Carol to shape the direction of the conversation
• be present for the full production day (12pm - 6pm)
• take part in a short contributor briefing before filming (11am)
• engage with the audience during breaks and informal conversations
• participate in the closing round-table discussion
• share the episode and documentary clips with their own audience once released
This ensures the experience remains relational, meaningful, and valuable for everyone in the room and beyond.
A Collaborative Platform
Iconic Impact™ is not a traditional interview series.
The women who join the conversations are not simply appearing on camera - they are helping expand the dialogue around women building and scaling businesses.
Guest contributors are invited to engage with the wider mission of the platform, sharing the episode once released and helping these conversations reach more women who may be navigating similar stages of growth.
When these stories travel, they expand what other women believe is possible.
About the Founder
Iconic Impact™ was created by Carol Evans - business strategist, documentary host, and long-time advocate for women building powerful businesses.
After decades working with business owners across many stages of growth, one pattern became impossible to ignore.
People often see where women arrive.
They rarely see what it took to get there.
The difficult decisions.
The identity shifts.
The moments where continuing required courage.
Iconic Impact™ was created to bring those stories into the open and to help more women see what leadership truly looks like.
An invitation
Iconic Impact™ is selectively curating contributors for upcoming production days across the UK.
If you feel aligned with the mission and believe your leadership journey could contribute meaningfully to the documentary conversation, we invite you to express interest below.
This is not an audition - It is the beginning of a conversation.
Carol x
